January 25-31 | This week: the Hummingbird that flew away with the keyword; no article directories, says Google; Facebook unveils ‘Paper’ app; lean marketing in the Super Bowl and the science behind the irresistible headline. Versio2 brings you a round-up of the week’s stories that matter in the world of lean and online marketing.
Bye Bye Keywords! How to Survive Google Hummingbird
Stoney de Geyter’s Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse published on SearchEngineLand.com this week provides an excellent, and not too jargon-ridden, account of Google’s Hummingbird update, which spelled the end of keyword research for the purposes of Search Engine Optimisation (SEO). With the free Keyword Tool from Google a thing of the past, and all the search term referral data now encrypted (so we can no longer tell what people search for when they arrive at our websites), it’s time to seriously change the way we think about keywords.
Source: searchengineland.com
