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Swiss Inbound Marketing Case Story
Lean marketing enabled IAM-CARE to successfully launch its online healthcare platform for dementia and Alzheimer’s caregivers in the US market. To generate results quickly, the Swiss startup engaged...
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The End of Guest Blogging & Other Lean Marketing News
January 18-24 | Versio2 brings you a round-up of the week’s stories that matter in the world of lean and online marketing. This week: The end of guest blogging; Facebook to show fewer text updates...
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The Irresistible Headline & Other Lean Marketing News
January 25-31 | This week: the Hummingbird that flew away with the keyword; no article directories, says Google; Facebook unveils ‘Paper’ app; lean marketing in the Super Bowl and the science behind...
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Will Content Marketing be the Death of Inbound Marketing?
With so many marketers now producing blog articles, ebooks, webinars and other forms of content, are we quickly reaching saturation? Are we at risk of alienating our audiences with a deluge of...
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How Does Blogging & Content Marketing Generate Leads?
From blogging basics to readership and content marketing SEO, Versio2 explains why article writing is one of the ‘leanest’ ways to attract new leads.
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5 Reasons Why Schools and Universities Should Blog
Blogging is the single most important online activity your educational institution can perform to advance its reach. Learn why more and more admissions and marketing departments are blogging in order...
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Social Media Audit: Content, Measurement & Trends – video interview
Dr. Urs Gattiker, CEO of CyTRAP Labs, who also likes to go under his personal brand "DrKPI", talks about his two books on Social Media Audits in our "Lean Marketing" video interview. As the KPI brand...
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Baselworld and digital marketing for global watch brands
It's not brick and mortar at Baselworld, but it sure is a physical experience far from digital, an intense, special and pleasant one. Having pounded trade show floors across Europe and North America,...
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How to Leverage LinkedIn for your Small Business
Online marketing and LinkedIn expert Sarah Santacroce has helped dozens of small businesses and solopreneurs in the US and Switzerland develop their authority and improve their visibility online...
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Infographic: How to Connect with Your Audience through Social Video
It should come as no surprise by now that online video marketing has become a vital factor to any brand’s content marketing strategy. Simply put: video is the ultimate form of social media, as it can...
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Social Media Strategy: Video Interview with Kamales Lardi
Strategic consultant Kamales Lardi in a 40-minute video interview with Stephan Burckhardt addresses key questions on social media strategy and best practices.
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Versio2 is HubSpot Gold Partner
This just in....On this Holiday Season, we are allowing ourselves to toot our own horn for a change:Just in time for year end, our company has achieved Gold Partner status with HubSpot, which is a goal...
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Business Benefits of a Responsive Website
You know that your website looks awful on mobile. You're in "good" company. Surprisingly, only a fraction of sites are responsive, even though more and more transactions are conducted on the go.Okay,...
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Why You Should Invest in a Smart & Responsive Website Design
Your website is old and tired. It takes forever to load and is a pain to update. Your customers have even asked you: are you working on a new website?You need to bite the bullet and get to work.
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From Spammy to Tasty: Email Marketing that Works
Can spam kill you? No, but we know that as an email consumer, it's making you sick. As a marketer, you can do far better than purchasing lists and spamming thousands of "Hey (anonymous)".So here is how...
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COS Website & Inbound Marketing: Launch Campaign with Results
The 6pm Group based in Malta launched its SnapUp prototyping tool online with a new HubSpot COS website (developed using an agile methodology) and an inbound marketing campaign.The three-month campaign...
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7 Areas for Sales & Marketing Performance Enhancement
Worldwide sales training professional Gopal RajGuru addresses key areas of sales performance enhancement and how marketing can better connect to sales in this lively and highly focused 30-minute video.
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Create a Keyword Strategy in 3 Simple Steps
Keywords are essential for digital marketing since content has become king on search. Creating an SEO keyword strategy forces you to think more about your personas (targets) and the search terms they...
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Integrated Sales and Marketing with Advertising is Here
Marketing automation software leader HubSpot announced a suite of new tools to further extend its powerful, cloud-based offering at its yearly Inbound15 conference in Boston last week.
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